An Opportunity Qualification Study provides a
timely "street" version of the competitive situation - the proverbial
"other hand against which to clap" to support bid decisions. Typical
studies include:
- An acquisition environment analysis - covering the opportunity
purview, funding source/s, competing vehicles, decision makers and
the likely evaluation scheme;
- Identification and analysis of the likely competitive teams - membership and roles, advantages, differentiators and likely pursuit
budgets and resources;
- Reasoned recommendations such as whether or not your firm should pursue the prime role and, if not, which team/s you should seek to
join and for what role.