Bid teams share the following attributes:
- they have each convinced themselves that they have the approach,
bid team, solution, customer standing, etc. to win the job; and
- they have all decided to wager significant corporate resources
for the chance to prevail.
Prudent business developers and their managers know that this is rarely
enough and, accordingly, they don't leave matters there. Instead they
continually strive to find ways of improving the probability of capturing
the work, since, "It ain't over 'til it's over."