Contrasting the internal PTW realities cited above with the external PTW approaches that my firm has pioneered, developed, trained and promoted, one could reasonably conclude that internal PTW and external PTW are different jobs. The main difference, it seems to me, is one of focus. The internal PTWer is focused on opportunities as part of an extended capture team(s). It is not, by-and-large, in his or her purview to:
- support PTW peers with information;
- develop situational awareness independent of the information filtered by internal company resources;
- husband learned information and make it, and learned lessons, available for future capture campaigns; or,
- establish, refine, and champion a common set of shared modeling and analysis tools to support dialog and analysis across various stakeholder groups involved in the company's capture process.