What does this have to do with Price To Win (PTW)? Simply put a PTW team's job is to develop the price they believe the Home Team needs to bid to achieve a pWin of 1, all competitor evaluation factor scores considered. PTW analysis, as practiced by CAI/SISCo, involves 3 discrete phases that produce the following views:
- Phase 1 - where all competitors are likely to score for non-cost evaluation items and target their bids relative to the addressable budget;
- Phase 2 - how a subset of targeted competitors are likely to size, cost and price "bottoms up" bids with "partial gaming" applied (e.g., productivity curves, etc.); and
- Phase 3 - how the Phase 2 subset of targeted competitors are likely to "fully game" the Phase 2 sized, costed and priced "bottoms up" bids.