This 4-hour seminar imparts a solid basis for helping capture team members understand and use Competitive Analysis and PTW deliverables by walking participants through the results of a typical study. Each deliverable item is described and discussed to ensure participants understand: what they are, what they mean, and how and when they should be employed to shape winning solutions, proposals and prices.
The seminar is led by Tony Constable, a veteran Price To Win (PTW) and competitive analysis practitioner with over 30 years experience across more than 2,000 major complex opportunity engagements. The content has proved invaluable for galvanizing capture teams' attention on price as they approach major "must win" and other acquisitions.
This seminar is only offered privately. It can be staged anywhere for audiences of any size and is usually provided to firms whose capture personnel have already been through our "How To DO Competitive Analysis & Price To Win (PTW)" seminar since it serves to translate the concepts and realities learned into actionable bid shaping imperatives. Taken together these two seminars present a great way to train and change minds within any business development team.
To request a detailed seminar outline or a proposal for this PTW seminar, please contact Jennifer Weinberg at e-mail or call her at (301) 840 5959.
All of those with key roles in the business development and capture process will benefit from this seminar, including:
Key topics include: